Description
Digital Marketing Specialist
Essential Job Functions:
- Responsible for the distribution and maintenance of digital content.
- Support email journey building.
- Support website content updates/maintenance including conducting regular audits of deployed materials; emails, webpages, blogs, and documents.
- Work in coordination with marketing project management to ensure effective delivery of marketing sends and digital project execution.
- Coordinate with internal stakeholders to test emerging media and dial in how to leave our best digital impression with our ministries and members (i.e. geo-fencing, or highly targeted digital advertising).
- Manage key conversion points in the marketing funnel, including landing pages, website calls-to-action (CTAs), and lead-generating forms.
- A/B test and measure the performance of these conversion assets, working with the research team.
- Develop/implement/advocate for best practice UX/user interface design strategies for optimal customer experience across platforms.
- Develop and deploy marketing analytics to aid the marketing team in evaluating effectiveness and optimizing future work.
- Activate learnings from analytics to optimize process and digital delivery logistics.
- Assess response and engagement to test, learn, adapt and optimize for success.
- Maintain awareness of digital landscape, industry standards, trends and best practices; identify opportunities and leverage digital creative assets for ongoing enhancement and growth in a timely and effective manner.
Qualifications and Requirements:
- Full time, 40 hours per week.
- 2 years or less of experience.
- Local person because of the hybrid schedule.
- Bachelor’s degree in digital marketing, business, communications, or a related field or equivalent work experience, required.
- Experience building and executing digital communications (e.g., email campaigns, text programs, digital advertising).
- Experience managing and scheduling social media content across platforms.
- Experience with website content management systems (CMS) and applying UX/UI best practices.
- Proficient in digital marketing tools, CRM systems, and marketing automation platforms.